Many students believe that top design education is limited to NIFT or NID. But private universities like Alliance University, Bengaluru, offer strong design programmes with modern curriculum, industry exposure and multiple specialisations. This guide will help you understand everything about Alliance University admissions 2026, and how MAD School can support students in preparing for their entrance process.

About Alliance University

Alliance University is a private university located in Bengaluru, Karnataka, known for its industry-oriented programmes across design, technology, business and law. The university focuses on building practical skills, portfolio development, studio learning and professional exposure.

Mention Madschool26 as reference

Apply Now Students interactive with materials while making models during a workshop conducted by Alliance university

Courses Offered at Alliance University – Design Programmes 2026

  • Bachelor of Design (B. Des.) in Game Design
  • Bachelor of Design (B. Des.) in Interaction Design
  • Bachelor of Design (B. Des.) in Interior and Space Design
  • Bachelor of Design (B. Des.) in Product Design
  • Bachelor of Design (B. Des.) in Transportation Design
  • Bachelor of Design (B. Des.) in Visual Communication and Brand Identity
  • Bachelor of Fine Arts (BFA) in Painting and Sculpture
  • Bachelor of Visual Arts (BVA) in Bachelor of Visual Arts (BVA)

Eligibility For Alliance University 2026

  • 10+2 from recognized Board / Council with minimum 50% marks.
  • A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.

Also Read: DC School of Architecture admission 2026

Alliance University Application Process 2026

Applying to Alliance University for the 2026 academic year is a simple, online process that takes you step-by-step from registration to final admission confirmation. Below is a clear explanation of how to apply, with each step explained in plain language.

Alliance University follows a unique admission method called the Alliance Selection Process (ASP). This is a one-day immersive evaluation that tests a student’s creativity, problem-solving skills and overall potential.

Step 1: Start Your Application

Begin your application by visiting the official Alliance University admissions portal. Use this Apply Online button to access the form and use Madschool26 as a reference.

Step 2: Check Application Fee & Apply Online

The application fee for each programme is listed on the individual programme’s admissions page. After reviewing the fee, click on Apply Online to proceed with your registration.

Step 3: Make the Payment

Once you complete the application fee payment, you will receive a notification email confirming that your payment has been successfully received.

Step 4: Book Your Alliance Selection Process (ASP) Date

After payment, you must select a date for your Alliance Selection Process.
The ASP is a full-day immersive evaluation where students:

  • Work on real-life problem-solving tasks
  • Participate in creative and analytical exercises
  • Are evaluated by an expert panel on overall performance

This process allows the university to assess your candidature holistically and also gives you insight into Alliance University’s innovative teaching approach.

Step 5: Result Declaration

Once the Alliance Selection Process is completed, the Admissions team evaluates every profile and announces the result on the same day.

The result status will be one of the following:

  • Selected
  • Waitlisted
  • Rejected

Note: Students who are rejected cannot apply to the same programme again in the same academic year.

Tuition Fee Structure For Alliance University 2026

Bachelor of Design (B. Des.) in Game Design 2026-30
Duration: Four Years



Bachelor of Design (B. Des.) in Interaction Design 2026-30
Duration: Four Years



Bachelor of Design (B. Des.) in Interior and Space Design 2026-30
Duration: Four Years



Bachelor of Design (B. Des.) in Product Design 2026-30
Duration: Four Years



Bachelor of Design (B. Des.) in Transportation Design 2026-30
Duration: Four Years



Bachelor of Design (B. Des.) in Visual Communication and Brand Identity 2026-30
Duration: Four Years



Career Opportunities After Alliance University – Design & Visual Arts Programmes

Alliance University offers future-focused design and fine arts programmes that prepare students for a wide range of creative and technology-driven careers. Graduates from these courses work across industries such as gaming, digital media, product development, advertising, automotive design, branding, fine arts and visual storytelling.

Bachelor of Design (B.Des) – Game Design

Students specialising in Game Design build careers in the fast-growing gaming and entertainment industry. Career roles include:

  • Game Designer
  • Level Designer
  • Character & Environment Designer
  • Game Artist
  • Narrative Designer
  • UI Designer for Games
  • Concept Artist
  • Interactive Media Developer
  • AR/VR Experience Designer

Bachelor of Design (B.Des) – Interaction Design

This programme focuses on user experience and digital product design. Career opportunities include:

  • UI/UX Designer
  • User Experience Researcher
  • Digital Product Designer
  • Interaction Designer
  • Information Architect
  • Design Strategist
  • Usability Analyst
  • Design Consultant

Bachelor of Design (B.Des) – Interior and Space Design

Graduates from this specialisation work in residential, commercial and retail spaces. Career paths include:

  • Interior Designer
  • Spatial Designer
  • Set Designer
  • Exhibition Designer
  • Retail Space Designer
  • Hospitality Interior Consultant
  • Lighting & Furniture Designer
  • Freelance Interior Stylist

Bachelor of Design (B.Des) – Product Design

This programme blends creativity with engineering and innovation. Career options include:

  • Product Designer
  • Industrial Designer
  • Design Engineer
  • Innovation Consultant
  • Consumer Product Designer
  • Furniture & Lifestyle Product Designer
  • Packaging Designer
  • Design Researcher

Bachelor of Design (B.Des) – Transportation Design

Students work in automobile, mobility and futuristic vehicle design sectors. Career roles include:

  • Automotive Designer
  • Transportation Designer
  • Vehicle Concept Artist
  • Mobility Solutions Designer
  • Clay Modelling & Visualisation Specialist
  • CAD Designer (Automotive)
  • Design Consultant for EV & Smart Mobility

Bachelor of Design (B.Des) – Visual Communication & Brand Identity

This programme prepares students for branding, advertising and creative media industries. Careers include:

  • Graphic Designer
  • Brand Identity Designer
  • Visual Communication Specialist
  • Art Director
  • Packaging Designer
  • Advertising Creative
  • Digital Media Designer
  • Motion Graphics Artist

Bachelor of Fine Arts (BFA) – Painting & Sculpture

Fine Arts graduates build careers in both traditional and contemporary art fields such as:

  • Professional Artist
  • Sculptor
  • Fine Arts Instructor
  • Art Curator
  • Art Gallery Manager
  • Art Restorer & Conservator
  • Freelance Illustrator
  • Exhibition Artist

Bachelor of Visual Arts (BVA)

This course opens up careers across visual storytelling and creative production:

  • Visual Artist
  • Multimedia Designer
  • Concept Artist
  • Creative Director
  • Visual Content Creator
  • Storyboard Artist
  • Illustration Artist
  • Digital Art Specialist

Alliance University graduates also have the opportunity to work as freelancers, entrepreneurs, studio founders or start their own design brands, making their creative skills the foundation of successful independent careers.

Related: How to prepare for UID B.Des GAT 2026: Tips, Syllabus & How MAD School Can Help You Crack It

Prepare for Alliance University with MAD School

Alliance University’s admission process is creativity-driven and portfolio-focused. At MAD School, we prepare students for every stage — from creative aptitude tests to portfolio development and interviews. Our expert design mentors guide you through daily sketching practice, design thinking sessions, mock selection processes and personalised feedback so that you walk into your Alliance Selection Process fully confident.

Whether you choose online or offline classes, MAD School ensures you are not just applying — you are standing out.

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Alliance University – Contact Details

Call Us

+91 96200 09825
+91 98860 02500
+91 80461 99000 / 9100 / 9200

Email Us

admissions@alliance.edu.in

Website: https://www.alliance.edu.in