Posted on March 17, 2020 | by admin


We live in the age, surrounded by Design and yet not feel the impact of "Design" that surrounds us. From our personal hand held devices, human mobility, spaces that we occupy & interact, communication methods do have that invisible wand of design element integrated towards for a better experience, convenience and comfort. The article intends to throw light on this emerging discipline that has helped many firms’ success and fortunes.


Design for most of us has a different connotation or an understanding. Association of design for some would be limited to Art, Craft or simply a discipline that confines to aesthetic appeal. I have been over the years trying to de-cluster and help aspirants to understand this discipline in a more simplified manner. Design according to me simply means "Reimagining Possibilities" of form, function, ergonomics, affordability, Manufacturing and Usability.

To understand the importance of Design we would need to ponder the yester years of industrial revolution. What was once associated with function has evolved into a stage of a differentiator and is now becoming a part of our culture. Design has been the need of the Hour with raising expectations, elevated demands, unique experiences, user friendliness/usability along with affordability and mass manufacturing potential. The success of fortune 500 companies like Microsoft, DELL, and Apple does owe their success to Design as a culture practiced at every step of their way. The success of these companies did have an inherent DNA towards a Human centric approach relevant to all their product design and development. One of the most successful stories of this century owes to the invention of Apple computers and its relative success with their product lines and extensions which include Iphone & Ipads.Such has been the power of design which has manifested itself as a differentiator in side stepping competition and as a Unique selling proposition. Design intervention or as a disruptor is now a culture in every step of product development and design. The process changes the way we see and look at things deriving the optimum usage and user friendliness at each of the development stages. Walkman, Mobile phones, cameras, audio –video equipment are some of the examples. Design has also paved the way towards exploring the potential that rests within the higher cognitive skills towards understanding the customer needs and requirements better. From conception of an idea towards execution design has been instrumental in touch basing on several important factors such as sustainability, eco friendliness, universality that tends to go with the current cyclical economy.


The application of design is seen across all sectors which include Media and entertainment, financial sector, Mobility and transportation, Education, Telecommunications, Agriculture & allied industries, and ITES& IT etc. The process tends to elevate the overall experience for the customer. Some of the highlighting factors of this century being convenience, comfort and value for money. One of the most applications in design can be visible in the form of applications as aggregators. These include Ola, Zomato, and Uber etc. Besides causing disruption the applications have created a new customer segment and have helped in creating jobs. The current trend in design is led by technology in the areas of new media, IT & ITES. Design is no more a discipline in silos but has successfully married or has been integrated with Technology and allied manufacturing verticals.


There are several colleges which offer undergraduate and postgraduate degrees/ diploma in Design education. The objective of the design education is not limited to carry out a function but towards creating thought leaders in the industry. Some of the big names in Design coaching include Parsons, Isituto Maringoni , Royal college of Art, University of Arts , London, Rhode island school of design , MIT, Aalto university, Glasgow school of Art, Pratt Institute, Sheridan college etc. These colleges offer both UG/Master programs in a variety of disciplines in design and art with paid internships and work opportunities. Get more details at our Design Preparatory School.


India in the last 10 years have opened up more than 100 design colleges which offer undergraduate and postgraduate courses in design. NID/NIFT/ IIT being the prominent design schools offers a full-fledged design program ranging from general designs to specializations which covers the full spectrum in design Space. Securing admissions for these colleges entitles one towards clearing a set of examinations that are conducted by these Institutions. There are currently 50,000 students graduating in Design from these 100 colleges. An average pay package is in the range of 4.5-9 lakh For more details on the examination and eligibility do visit our web site .


Design discipline defies the pedagogic normalcy that is associated in the current form of learning. Design is all about doing. Getting your hands wet and dirty. Design is all about stretching your imagination and making things that reflect usability in a human being. Some of the norms associated with design include thinking out of the box, identifying problems, reimagining things. Yes, these levels of cognitive skills defy the current standards of the rot learning system that of mugging up and vomiting without having a chance to reflect upon what is being consumed in a real practical sense. Design education in its core DNA does at every stage balances this act in a graceful manner. Besides the fun factor, design is also an instrument of socialism. Its deep rootedness in creating things that have desirable impact in human beings does take factors of social cause into consideration. The significant contribution of NID in India’s design problems can be initiated as an example. The early kerosene stove during the fuel crises, the LPG gas burner for the masses, affordable tractor, Bicycle as a mass transportation solution, India’s first oxyginarator that was developed in supporting open heart surgery are some of the indigenous developments by this institute of national eminence.


Choosing design as your career should not be led only on commercial rewards. Several factors come into play while choosing this sector. This section is based on some of my experience that I had in interacting with aspirants. Some of the common traits that I have seen are:-

  • They have an opinion on everything ( self-opinionated )
  • They are constructive criticizers
  • Are obsessed over colours and fabrics while buying clothes and furniture’s
  • Becomes infatuated with paintings & photographs
  • They don’t talk. They do. A raw itch to get their hands dirty and create something new. More hands on.
  • Their hobbies extend beyond painting. It generally includes Outdoor sport, reading, listening to music, playing
  • instruments, art & theatre etc.
  • They see drawing , sketching as a hobby/ as a part of relaxation / one’s own self expression
  • They tend to express in Emotional terms/ emotional creatures
  • They are hell bound on establishing their individual identity/ signature in the society
  • They have a habit of tinkering with objects
  • Playing with toys/ creating are some of the traits
  • They can’t stand subjects that don’t interest them and easily get distracted. The result/ residue can be seen in school students behind their textbooks as doodles or small drawings.

So, if you have any of the above traits do email us: to know more.


Design never retires. It always evolves and manifests in different forms. Human desire, needs, convenience, comfort are the catalyst which fuels the fire of design. The earliest form of design was the product which has paved way for several sub disciplines and contemporary disciplines. Some of the prominent disciplines include Fashion, Animation, and Transport & Automobiles etc. There are currently 1.2 billion people currently dependent on this profession world-wide. The requirement in India in the next 5 years is for 3 lakhs. VR, AR, MR would be the new realities in the coming future.

But I still keep figuring how much creativity is the Mind capable of???

Tap into our design courses to check out what serves you the best, NATA Coaching Classes, NID Coaching Centre, CEED Coaching, UCEED Coaching, etc.

For more details call us +91 9959750006

(Source: Economic Times )

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