Visual Communication is the art of conveying ideas and information in forms that can be seen, it uses visual language and arts to communicate messages and ideas. One of the best reasons why visual communication is the best is because the human mind processes things in images. A great number of people respond to images quickly than texts.
Across the globe, most of the industries use visual information or professionals in this field to create powerful user experience – all the way from healthcare to politics. Using design elements like colour, symbols, lettering and images, visual communication can be used to entertain, influence, inform and even persuade the audience. Visual communication also brings in motion design, typography, design strategy, branding and information design to create media products and mass communication in both digital and printed mediums.
Visual communication takes in the use of Visual Aids such as viewed or read for ideas and information to be communicated. For example, graphs, charts, books, packing design, posters, maps, and screen-based media, etc. We see all types of visual aids every day. Like how, for us, the facial expressions, eye contact and gestures of a person works perfectly to communicate visually.
Visual communication is important in today’s world because it has seen a massive hit for industries and proven time and again as the best marketing strategy for companies to market their business by the use of graphics, images, animations, popular GIFs and sign to pass the information to people. It is a quick starting career and job opportunities are available all around the world.
Simple – Ease of understanding: Visual communication is understood by all; hence making it the simplest way of communication methods of all. Visual aids make it easy for people to understand. It might take a while for you to come up with an appropriate image for an advertisement but in the end, it is usually understandable and simple to all groups of people.
Tested and proven: We all love watching GIFs, images, graphics videos rather than listening to an advertisement or words. Most of the companies use visual communication to market or advertise their brands and they have had a massive hit.
Saves time: Visual communication makes it easier for a person to process visual signal quickly than to read a full sentence/paragraph. An image has the ability to pass more information within a short span of time. Research shows that images are processed 60,000 times faster than texts.
Provides clarity: Visual communication is clear. It is a known fact how customers fall in love with products and services depending on how they are advertised by using graphics and images.
Helps in the retention of information: Like we know, people easily forget what they hear or ready, however, the human brain processes information in the image form, the person will be able to retain visual information for long.
Consistent: Visual communication helps consistency which is achieved by using the same colours as the company or the original product. The use of consistent colours and logos will boost the brand image of the business. It is recommended to use the company’s colours in all forms of marketing and advertisements. Using consistent images, colours, and logo makes it easier for people to identify a product with a company.
Flexible: Visual communication benefits us with cross-cultural communication, just think about people who cannot understand a foreign language, a picture or symbol will remove all the language obstacles. This is one of the main reasons why public places use signs with words to send a message. This flexible communication can bridge gaps between cross-cultural difference and geographic distance.
Enjoyable: Visual aids are way too eye-pleasing; they are artistic and bring joy and enjoyment aesthetically. When presenting an emotion or shot visually, it makes people relaxed, for example, when someone sees a funny picture, it makes them laugh and it will help people memorize the information better.
Build the gap between the commercial world and the world of pure art through Visual Communication.
Careers: Visual Communication course We have a wide range of job opportunities when it comes to studying design. Almost every company or enterprise needs a certain number of designers to work after them in order to generate sales. You can work with big or small companies and entrepreneurs who need expertise in visual communication. Else, freelancing is the best development in designing.