Hi Guys,

NATA Applications for 2020 exams are out and we have a surprise for you. This letter is to inform you about the changes with regards to the NATA examination for the year 2020.

Please do find the changes in points mentioned below for a quick understanding

    The dates of examination 2020 for the first attempt shall be held in 19th April and the second attempt shall be held in 31st May 2020, whereas last year in 2019 the exams were held in 14th April 2019 and 7th July 2019
    While the Maximum marks remain the same in both the years 2020 there has been significant changes in the allocation of marks & towards the addition of one more section based on topics pertaining to Physics and Chemistry. The score allotment for the year 2020 includes Part A with 3 questions carrying 35, 35 & 55 marks which add up to a total of 120 marks. Changes further continues in 2020 with Part B followed with PCM added as a new topic ( Physics, Chemistry & Maths ) with a total of 15 marks of 1.5 marks adding to 22.5 marks and General aptitude and logical reasoning with 35 questions with 1.5 marks each totalling to 52.5 . The year in comparison, 2019 saw the allocation of marks in each section which included drawing carrying 80 marks, and with Maths 20 questions with 2 marks each and Aptitude with 40 questions 2 marks each with a total of 120 marks

Authors take: I do find the amendments that have been initiated by the respectable COA as both challenging & surprising. With students having to carry on the additional burden of preparing towards newly added topics such as Physics and chemistry, they would also have to further emphasis/provision more their time towards Sketching and face the challenge towards the second attempt in a months’ time for the year 2020.

If you are a NATA aspirant and looking for your gateway to crack NATA Entrance Exam 2020 and need guidance, look no further than our NATA Coaching Centre in Chennai and NATA Coaching Hyderabad.



Design Career in Hyderabad

Well, talk about Hyderabad, BHOOOM; it invokes your hunger knocking for a plate of the famous Hyderabadi Biryani. How many of you know that Hyderabad is the Animation Hub of South India? Fast forward to 2010, it is now home to a variety of emerging ecosystems in the areas of technology, lifestyle, culture, and trends. With the city having established a credible track record towards best minds in engineering across the globe, the pattern did have a cast on effect in the next-gen industries, which includes Design, Entertainment, and Media.

With films like Bahubali grossing 650 crores worldwide becoming the highest-grossing film in India and the third highest-grossing Indian films worldwide. The efforts behind the same have to be appreciated as the same has set the trend among filmmakers and audiences alike in the way movies are made and viewed. The manifestations of such success has encouraged many filmmakers to proliferate their ability to enhance risk in the production of Big Budget Movies. With the current government dispensation initiating and supporting a slew of services towards economic and social development, the state has paved the way towards 21 billion dollars in investments in the last four years. The state also witnessed a drastic increase in the employment sector, with 13 lakh jobs created in the previous year.


1.T- Works: – India’s Largest Prototyping centreAn Initiative of the government of Telangana T- works aims at creating and celebrating a culture of Hobbyists, Makers, and Innovators.

2.Game City:– The project first of its kind in India involves a 30 acre at Raidurgam and plans to include several IT companies covering gaming, Animation, media, and entertainment. The game city, upon its completion, shall provide more than 100 office spaces and will provide employment opportunities to more than 15,000 professionals.

3.Hyderabad is housed to more than 20 established gaming and animation studios along with 250 digital media firms with various formats, with some of the firms have worked with award-winning movies like Life of Pai, Spiderman, etc.

4.IMAGE Tower: – An exclusive facility initiated by the PPP model and developed by the state govt of Telangana to give a boost towards the Animation, gaming, Visual effects, and design sector. With a 1.6 million square facility, more than 200 companies would be able to operate from the tower. The state government has also announced IMAGE policy in 2016 towards making Hyderabad the most favoured destination for investment in Animation, visual effects, gaming and AVGC, Comics. The tower will be ready in 2020.

5.TVAGA (Telangana VFX Animation and Gaming Association): A non-profit association dedicated to promoting and developing the Media and Entertainment ecosystem in the state along with the support of the State government of Telangana.

6.Hyderabad was selected in India among other states to host the 31st World Design Assembly (World Design Organization: A non-govt organization founded in 1957 to promote the Industrial Design Profession engaging more than 150 member organizations) under the theme Humanizing Design. The show had more than 50,000 participants from 110 countries across the world.

7.The movie Bahubali was the only Non-English movie to be screened in Royal Albert Hall on 20th Oct 2019.

8.Green gold, one of the biggest animation studios in India and the creators of Chota Bheem are based out of Hyderabad.

9.Hyderabad has, over the years, witnessed some of the biggest brands like Amazon, Ikea setting up some of its most massive operations/ warehouses in the state of Telangana.

10.Hyderabad is the only state in India to have set up a design consultancy with the support of the state for Design and Innovation.

11.Hyderabad is India’s largest aerospace Design after Bengaluru. It houses more than 1000 plus small and medium enterprises that are engaged in making components for defense institutions and an influx of IT and design firms that cater to an aerospace segment. The last four months have witnessed an investment of Rs.4000 cr has come to the city towards this segment.


Formal education is required for any recognition in the Industry. The courses are for 4 years which includes specialization. In India, there are more than 100 colleges which help you acquire formal training and employment in the subsequent design sector. Most of the colleges have a selection process which shall determine your Aptitude and creative inclination. Some of the colleges include National Institute of Design, Indian Institute of Design, National Institute of Fashion Design; FDDI Etc. Seats are limited with immense competition to be a part of this Industry, which requires you to clear a set of exams that does challenge your creative nerve.

The courses that might help you achieve your creative dreams may include NATA Coaching ChennaiNATA Coaching HyderabadNIFT coachingNID CoachingCEED Coaching, and Photography Course in Hyderabad.


VROOOOOOOOOOOM ……..your career in Automobile Design

Porsche, Maserati, Lamborghini, Ferrari, Mercedes Benz….. I am sure these are some of the names that tickle your senses and create pleasant sensations in you when thinking of Design, particularly Automobile Design. So, what does it take to become an automobile designer? Let’s introspect for a moment here.  Are you “Crazy about Cars”? Do you “Sketch Cars”?  Are you in a habit of collecting scaled down versions of cars? Can you name the model of cars appearing on the road? Do you have a habit of updating yourself on the latest information about automobiles? And lastly do you play with cars? If the same are a yes, then you are definitely a candidate for Automobile designing.

History of Automobile

The history of Automobile begins as early as in 1769, with the creation of steam powered engines for human transport. The story goes on to say, the first steam powered vehicle was created by Ferdinand Verbeist, a member of Jesuit mission in China during the 17th-18th century as a toy for then Chinese Emperor. The year 1886 is regarded as the birth of Modern automobile industry with Motor wagon (Benz patent) by German inventor Carl Benz. The year 1908 is regarded as a significant game changer in the automobile industry making automobiles affordable for common people with Ford launching its Model –T version.

Some of the significant development in the History of Automobiles is as below:-

  • – 1815: Josef Bozek , build the oil fired steam car
  • – 1865: The first passage of the Locomotive Act
  • – 1867: Henry Seth Taylor , build the 4 wheeled steam buggy
  • – 1873: The first real automobile was built by French Amedee Bollee who built self – propelled steam road vehicle to transport group of passengers.
  • – 1886: Karl Benz , receives the German Patent

The 20th century saw steam powered automobiles continued development, but the dissemination of petrol engines as the power of choice in the late 19th century marked the end of steam automobiles. The 1950 saw an interest towards the steam –turbine powered cars, but dangers inherent in the nuclear fission technology paved way for abandoning the technology right from the start. The possibilities of steam use in 21st century did give engineers towards introspection towards sustainable and energy independence as a change towards depleting energy sources and vast amount of consumption that did the negative effect towards pollution. The solution in such a thought have led to development of alternatives such as advanced electric batteries, fuel cells, bio fuels to name a few. Such a thought stemmed the German Flocken Elektrowagen in 1988 regarded as the first electric car of the world.

Evolution: Different Era in Automobile Industry

The Evolution in the Automobile industry can be classified into 4 stages. The Vintage EraPre WW II EraPost war Era & Modern Era

  1. 1929. The Vintage Era: This era lasted from 1919- 1929.The front- engined car with closed bodies and standardized controls came to dominate at this period of time.

 Some of the prominent vehicles include

  • – Austin -7:
  • – Lancia Lambada
  • – Bugatti type 35
  • – Hanomag 2
  • – Ford Model A
  • – Cadillac V-16


  1. 1946. The Pre WWII Era: The pre-war Era WWII lasted from the great depression in 1930 till 1946. It was during this period that the wave of integrated fenders, fully closed bodies, new saloon, sedan body style incorporating a trunk or a boot in front or rear of the car started appearing on the roads.

Some of the prominent examples of Automobiles in this era includes:-

  • – Alvis speed 20 &25 ( cars with all synchromesh gear box )
  • – Ford v8 model B (Flat head v8 , that set new standards in performance and efficiency )
  • – Tatra 77 ( serial produced car with aerodynamic design)
  • – Bugatti Type 57 ( a refined automobile for the wealthy )
  • – Citroen Traction Avant ( The mass produced front wheel drive automobile)
  • – MG T Series ( The first affordable sports car with youth appeal)
  • – Volkswagen Beetle (The one of a kind efficiency and affordable car which was in production for more than 60 years)
  • – Rolls Royce Phantom 3; V12 Engine (A car with superior performance and quality for the upmarket )


  1. 1949. Post War EraThe post war era underwent a total Design Experience and total revolutionary changes to ponton style. This era saw Automobile design and production finally emerging from the military shadow of war in 1949.This Era saw a landmark changes in the automobile industry with high compression V8 engines, modern bodies from General Motors that lead to wake up call for other brands such as Ford. This was the era in Italy where Enzo Ferrari was beginning his 250 series , just as Lancia introduced the all-powerful V6,Aurelia.


Some of the exemplary cars in that Era includes:-

  • – GAZ-M20 Pobeda: Mass car with Soviet Union in Ponton Design
  • – Standard Vanguard : A British Mass car with Ponton Design
  • – Mini (Rover ): The small car that lasted four decades
  • – Jaguar E Type : The model that saved the brand in Track & Showroom
  • – Porsche 911: The non-cheap, mass sports car. Winner of International car of the century
  • – Ford Mustang : The one of the best selling cars in US & Europe
  • – Datsun 240Z : The first Japanese car to be smash hit with the North American Public


  1. 1. Modern Era: This Era is considered to be precedence of the 25 years. This era has seen some Design and technical changes in this aspect. This era has paved way towards standardisation, platform sharing and design which are aided by computers. Some particular development includes the All-wheel drive, adoption of Diesel Engines, and Fuel Injection. The automotive industry has yet reinvented by itself towards the ever demanding Market requirements. With Design as a differentiating factor the resulting changes has seen the mutation towards many a models that stems from catering towards specific requirement. The high powered crossover Luxury SUV, Sports wagon, Large MPV (Multi-Purpose Vehicle) are some of the defining standards of change. Rapidly rising fuel efficiency and engine output is what the Modern Era swaddles through. One of the factors include the Economic crisis in 2008 that had cut almost a third of the Light vehicle sales from brands including, Chrysler, Ford, Nissan and Honda. China with its cheap manpower and resources has become the absolute car manufacturer leader with production more than combined with US, Japan and Europe.

Some of the Exemplary cars in this Modern Era Includes

  • – Toyota Corolla : Japanese sedan / small car which has been one of the best selling cars
  • – Mercedes Benz S class: Technologically superior and one of the best safe cars
  • – BMW 3 Series: One of the best cars
  • – Tata Nano: An Inexpensive rear engine four passenger city car for the Indian people
  • – Tesla Roadster: The first highway capable all electric vehicle

What’s happening in India

The Indian auto industry is the 4th largest industry in the world with sales increasing 9.5 % year on year. We are also the 7th largest manufacturer of commercial vehicles in the world .The overall exports of Automobiles from India grew at 6.86 per cent CAGR, between 13-18 (FY). The size of the domestic market is with 24.7 million vehicles getting sold in 2018. We are witnessing major changes in this sector in the form of Electric vehicle, shared mobility, and Bharat stage VI, emission and safety norms. This robust growth is also supported by other factors such as availability of skilled labour @low cost, excellent R&D centre, and low cost steel production. The Indian Automotive industry is expected to reach 18.86 trillion by 2026.  

How do I become a part of this industry?

Well, there are 2 roads to this ever promising industry. The manufacturing and design. Let me help you take a closer look at the not much but ever demanding Design side of this industry. A major source of attraction has been the new model and design that hits the road every year that compels ones desire to own a master piece. That man behind every design is called an “Automotive designer”.

What does an Automotive Designer Do?

His responsibilities include Developing Visual appearance, Ergonomics and aesthetics of the vehicle. They are categorized into three areas which include: Interior design, Exterior design, colour and Trim. A good car designer helps in realization of set ideas & executes it with highest level of design quality.

Job description & Work Environment

  • – An Automobile designer works with a styling team during design process for each specific model
  • – A team typically consist of a chief designer, exterior designers & interior designers, trim & colour designers, clay & digital model team
  • – The team includes Studio Head, Managers & prototype engineers

Work Environment

  • – The environment consist of an Office or studio
  • – Workspace includes work tables for sketching, meeting rooms with white boards for brainstorming & computer for the purpose of design
  • – Travelling is on your cards to design centres, testing facilities , clients workplaces and manufacturing plants
  • – Your work schedule includes full time work ( 5 days a week) but may be required to do overtime to meet deadlines
  • – With Many automobile factories and manufacturing plants overseas, abroad travel to meet with factory personnel is also a possibility.
  • – An average salary for an Automobile designer in India starts from 7.0 lakhs per year.
  • – A median annual salary in US for an Automotive designer abroad( US) is $ 67,000.

What Skill sets do I require?

Some of the skills sets required or often demanded are Sketching skills, understanding perspective, composition skills, marker rendering etc. Soft skills include Proactive mind set, Likes challenges, good at analysis, team player and contributes a wide variety of thoughts and challenges.  

Where an Automobile designer does derives his inspiration from?

There are three “UNS” in this industry. It includes Unexpected, Unpredictable and Unconventionality. Cars are very aspirational products. They are also a symbol of success and embody a Dream.  A design is a gift to your community or society and not a commodity. Unexpected expectation, understanding customer, Audience profiling, understanding the Mood/atmosphere of a country , people behaviour, new trends in fashion, discovery of people’s expectations are some of the inspiration that he looks forward during the design process.


Visit us at MAD School, Chennai and MAD School, Hyderabad for NID Coaching centres in Chennai and Hyderabad.g that “Design is a Gift” and not a commodity for your customers.









Ok, you have decided to become a Game Designer…

Do you have what it takes to be a Game Designer?

Have you understood your role in the virtual ecosystem?

If yes, honestly answer the below mentioned questions. If your score reflects more than 50%, this is what you are looking @

  • # Are you a team player
  • # Do you have Leadership skills
  • # Do you accept criticism
  • # Are you a good communicator: Verbally and on paper
  • # Are you Imaginative & creative
  • # Do you possess good written and verbal communication skills
  • # Do you have good visual designing & Drawing skills
  • # Are you aware of the latest gaming platforms and technologies
  • # Have any programming skills: @ scripting level (basic)
  • # Are you a good story teller
  • # Any narrative development skills
  • # Do you have in you strategic & systematic thinking skills


You guys device what a game consist of and how it plays. You plan and define all the elements in a game like setting, characters, the objects, rules, structures, props, vehicles, story flow, interface design & modes of play. Once you device the game, you communicate to the rest of your team who will help you create the art assets and computer code that allow game to be played.  The game designer in this case YOU, would come up with premise for games.  Working within budget and time scale & creating a good game using certain elements that had already been pre-defined is one of the qualities of a Designer.

You can be employed by development studios, both Publisher– owned or independent. The process is shared between a number of different people, and overseen by a lead designer.

A game designer also should have a deep understanding of the capabilities and benefits of different hardware platforms, like Mobile, PC, Console, should be familiar with software technologies and technique appropriate to each platform. Adjustments to the original specifications are made by you to respond to technical constraints in order to incorporate new programming & art, developed by your team members. QA testers are hired to play the game, in understanding the expectation of a finished product. A final concept document is put together by you post initial research towards convincing your team members towards the worthiness in taking the game forward.



The portrayal of movement & Behaviour is the responsibility of Animators in the gaming industry. This is applied to give life to game characters and creatures. Animations are also applied to elements such as objects, scenery, vegetation, & environmental effects. Animators also work closely along with programmers to create the best balance between smooth seamless & optimized performance on the target platform


The role includes bringing out the game with sketches & paintings of Characters, levels, vehicles, & other elements in a game. 


These people ensure the look and feel of what design team had envisioned. They are given the sections or levels of the game, creating the environment that the player will interact with


Give the skin to levels & characters. Texture artists ensure that the same is mapped onto the three-d objects and backgrounds in a convincing and seamless way



This can depend on several factors. The location of studio, the size of the company , the platforms you are developing for, are you an individual contributor role or leadership role , are you a fresher or experienced …

Game designers salary starts in India with Rs 25000-30,000/ month with increase expected with succession based on the project and upon successful completion of the project. A game designer salary starts in USA with USD 50,000 annually for entry level position. Like most jobs game salaries are not insulated with the same increase expected with years of experience and the job title.

Game development is a team sport, and great ideas are a dime a dozen, and the key towards a better remuneration and succession depends on how well your team develops a fun game as a part of a team.



There are different types of gaming such as PC Gaming, Console Gaming & Mobile Gaming

The gaming industry is no longer a niche arena for a certain age group or consumer. The revenues generated in US market alone consist of 9.5 billion in 2007 & 11.7 billion in 2008, 25.1 billion in 2010. With more than 50 percent growth in this industry it is definitely poised to become one of the lead employment generator in the future.


Want to be a Game designer and don’t know where to start? Join MAD School to get a mentor who trains you to the best through NID Coaching Classes in Chennai and Hyderabad.




The governing body of Architect in India and the conducting body of NATA decides to conduct NATA exam twice from the year 2019. NATA exams will be held once in the month of April and in the month of July the second time. NATA 2019 question paper consists of two parts – Part A includes multiple choice questions (online mode) and Part B is drawing-based (Offline mode), to be answered on A4 size sheets.  As there has been a change in the eligibility criteria diploma candidates won’t be eligible to appear for NATA 2019 as passing in 10+2 exams with Physics, chemistry and mathematics is mandate.

The application form of NATA 2019 for April will be available around the 3rd week of January and results of NATA Entrance Exam 2019 will be out in the form of score cards around the 1st week of June. The candidate has to score minimum 25 5 marks in the Part A and drawing section, and score more than or equal to than overall qualifying marks to be qualified in NATA. Once you qualify NATA exam, you will be eligible for admissions in any recognized Architectural Institutions in the country.


Events An overview
Acronym NATA
Exam name National Aptitude Test in Architecture
Conducted by Council of Architecture
Purpose of NATA exam NATA scores can be used for admissions in any recognized Architectural institutions across the country
Duration 3 hours
Exam type 1.   Part A – Multiple choice Questions to be answered in the online mode

2.   Part B – Drawing based to be answered in the offline mode on A4 size drawing sheets

Total marks 200
Language English
Negative marking No
NATA scores validity The NATA exam scores are valid for over one year
Tested conducted Previously, once a year. NATA to be conducted twice every year from 2019

Eligibility criteria of NATA 2019:

The eligibility criteria for NATA 2019 include the list of conditions that one must satisfy to apply for the NATA exam for admissions in B.Arch. course. The candidate who doesn’t meet the eligibility criteria of NATA 2018 won’t be considered for the admission even if he/she qualifies in the NATA exam. It is recommended that all the candidates applying for NATA 2019 meet the eligibility criteria before filling in the application.

NATA 2019 Eligibility Criteria:

  • The candidate should have either passed/appearing in 10+2
  • The minimum score by the candidate should be minimum 50% marks in aggregate in subjects like Physics, mathematics and chemistry.
  • The age limit of the candidate must be minimum of 17 years of age as on July 31, 2019

Important Dates for NATA 2019:

The important dates related to NATA 2019 are covered in the below table, it includes the dates of application form to counseling dates. The table below is updated indicatively and the dates will be updated once the official notification is released.

NATA 2019 Important Dates:

S.No. Events Dates
1 Start of NATA 2019 application form 3rd week of January, 2019
2 Last date to submit NATA 2019 application form Last week of March, 2019
3 Issue of Admit card 3rd week of April, 2019
4 NATA 2019 exam date Last week of April, 2019

NATA 2019 Exam Pattern:

It is always important to know the exam pattern when preparing for any national-level exam. The NATA 2019 exam pattern includes the types of questions asked, marking scheme, and the mode of the exam.

Candidates will appear in one NATA paper consisting of two parts: Part A and part B. The type of questions asked and the mode of exam differ for each part.

NATA Exam Pattern:

PART A: Part A of NATA exam includes multiple choice questions that need to be answered online. Mostly, questions from mathematics and General Aptitude sections, 60 questions each.

PART B: Part B of NATA exam is drawing-based only and should be answered offline on A4 size sheets.

Marking: Objective type questions carry 2 marks each. The two questions in Part B carry 40 marks each.

Duration of the NATA exam will be 90 minutes for each part, with total duration of 180 minutes (3 hours).

NATA Syllabus 2019

All candidates are requested to follow the NATA syllabus released by Council of Architecture for the exam preparation. The NATA 2019 syllabus comprises of Part A and Part B topics.

2019 NATA Syllabus:

No. of Parts Section Topics
Part A






Matrices, Logarithms, Coordinate Geometry, Theory of Calculus, Permutation and Combination, Application of Calculus, Statistics and Probability
General Aptitude Objects, Visualizing different sides of 3D objects, Mathematical reasoning , related to architecture and built environment
Part B (Drawing test) Drawing of patterns- geometrical and abstract, Conceptualization and visualization

We hope, this article was able to serve its purpose in giving all the information about NATA Exam you need to know if you are appearing for one. We at our NATA Coaching institutes in Hyderabad and Chennai take in up to 200 students year for NATA Classes- long and short-term. If you are NATA aspirant and need assistance in preparing for the NATA exam, you can be a part of the MAD School family too.

INDIA DESIGN MARK: The New Indian Design Standard


INDIA DESIGN MARK: The New Indian Design Standard

We all know about ISO 9001, ISO 14001, and ISO 22000, ISI, BIS. Now these are some of the standards that have been prevalent in the areas of Quality management, Environmental management, Food & Agri food standard in India, product certification & Jewellery hallmarking. 

What is Indian Design Mark?

Now let me introduce you to a new set of standard in Indian Design Parlance known as Indian Design Mark. Design as we know has always been a key element of the overall production process, irrespective of the Industry and Sector. We have come a long way in design. Our thirst for innovation, differentiation, quality has been well received and has started creating tractions in many countries. The Indian Design Mark initiated in cooperation with Good Design Award Japan along with the Indian Design Council (Indian Design Council, DIPP, Govt of India,) seeks to inspire Indian Manufacturers to bring to market well designed products that improves the lives of people. It is a Design Standard which recognizes good design.

Who are all Eligible?

All mass produced products are eligible for India Design Mark. This includes Consumer Electronics, Computers, Communication products, machine tools, construction machinery, lighting systems, white goods, household appliances, capital goods, Medical Equipment’s, toys, vehicles, agriculture machinery etc. The symbol can also be used in wide range of ways such as advertisements, catalogues, product packaging and other promotional materials

Eligibility Criteria: obtaining Indian Design Mark

  • – Should satisfy any 2 of the three requirements : Made in India/Designed in India or sold in India
  • – The product should be : mass produced using an industrial process; should be in the market at the time of application
  • – It should be a complete product
  • – Should have been introduced as a new product during the period of jan 1, 2016 & June 29,2018

Relevance of India Design Mark: Across Stakeholders

Let’s look at the relevance of the new design standards across the various stakeholders in the society.

  • – For the Industry:  A business tool; Recognition of a well Designed product; Trust worthiness; Valuable and customer preference; Manufactured Responsibly ; Acts as a strong brand extension ; provides competitive advantage to the product in Indian & International Market ;Serves as a unique promotional launch pad for new products and services; Exemplifies the export worthiness of a product
  • – For the Consumer: A yardstick to measure value for their hard earned money ; Raises standard of living
  • – For Designers: A reward or recognition towards their hard work.
  • – For Society : An Enrichment tool ; responsible ways of producing goods ; aids industrial development in the country
  • – For the Nation : A strong differentiator ; Better Market positioning as a Design & Innovative leader

Benefits of adhering to New Design Standard

Some of the benefits include:-

  • 1. It is the highest design recognition from the Indian Government
  • 2. Provides Credibility to the product quality & product excellence through a independent third party assessor
  • 3. Better reputation for the company : in both trust & assurance
  • 4. It acts as a strong point of differentiator from competitors
  • 5. It acts as a better choice in customer  choosing your product given a similar choice
  • 6. Symbolises excellence in form, function, quality, safety, sustainability, innovation, usability, durability, aesthetically appealing, socially responsible
  • 7. Provides International leverage ( Exports) through exemplifying product worthiness
  • 8. Acts as an excellent Launchpad for new products
  • 9. Acts as both brand extension & carries inherent value proposition in the product.

Partial List  of  recipients for  Design Standards include:

  • 1. India Yamaha Motor Private Limited
  • 2. KICH Architectural Products
  • 3. Godrej & Boyce Mfg co ltd
  • 4. Wipro Limited ( Furniture Business)
  • 5. Mallcom (India) Ltd
  • 6. Honda Motorcycle &Scooter India Pvt Ltd
  • 7. ELGI Ultra Industries Limited
  • 8. Maruti Suzuki India Limited
  • 9. Crompton Greaves Ltd
  • 10. Tata Chemicals Ltd
  • 11. Larsen & Tubro Ltd
  • 12. Mahindra & Mahindra Ltd
  • 13. Saint Gobain India Pvt ltd
  • 14. VIP Industries
  • 15. CEAT Limited…………….etc

So folks, next time you choose a product, see if the same carries a logo of the Indian Design Mark ….

Been a designer since you were kid? Want to build a career as a designer? Join MAD School for Design coaching classes in Hyderabad and Chennai.




As I sip my hot coffee while busy surfing different website in search for a good deal on an item that I plan to buy, it just struck with me that It was a breeze towards accessing information in some website and a hard time accessing others. Being spend most of my early years in the service industry, words like satisfaction, Experience had stuck a chord within me as a top priority percentile towards a favourable demand for any a tangible or intangible of products and services. The market as we now unravelling is borderless & paced with more or less demand through an ever umpteen- desire for more. That’s when I realised that I was spending more time in some sites than others. With nothing to do for the day, I decided to closely self-evaluate towards my natural liking for some sites and my dislike for others.

Some of the things which I had noticed, a closer look revealed were representation of information, easy access with neatly placed click button, colours, moving objects, clear photos of products, convenience to make payments, Zoom ins & outs of pictures & fast. I am sure you do have come across certain websites with similar experience and would have understood the importance for such a frame work. Yes, there are specialists who do this and are responsible for such Delights . These people are called UI/UX Designers.

The tech space I understand has become a hot bed in the last few years and with that top talent (UI/UX) has become increasingly in demand as the same had been some of the hardest positions to fill in the current market place. According to one of the online job postings websites UI/UX consists of 28% average of this unique job postings making this industry the second most in demand group of professionals in 2018. Yes, this is one of the most talked about careers along with VR (Virtual Reality) AR (Augmented Reality) .

What is UI/UX?

UI Stands for User Interface & UX Stands for User Experience. Design as the discipline is a broad stream of subjects and is not just limited to graphic design, as there are pillars of responsibility which together holds design upright. Both UI&UX are crucial to an IT product and need to work closely together. Being integral to each other the roles of a UI &UX themselves are different, involving distinct process. The role of UX designer is to understand who the target customers are, devise strategies in making their experience with your product more Delightful. Some of the priorities for UX while designing a product will be functionality, usability & user adaptability.

The process involved in UX Design

  • Competitor Analysis
  • Customer analysis
  • Product structure/Strategy
  • Content development 
  • Wire framing & prototyping
  • Testing &iteration
  • Development & planning
  • Coordination with UI designers
  • Coordination with developers
  • Tracking goals & Integration
  • Analysis & Iteration 

From the above process you are able to clearly understand the role of a UX is that consists partially of a marketer, project manager & designer as the process is complex, multifaceted & challenging. So, the role of any UX resource would be to ultimately connect business goals to users’ needs through a process of refinement and testing.

What is UI?

What if we have the experience in operating a hand phone but have a confused and complicated interface (UI). Can it be interpreted it as a usable product. A great UI has always been a challenge to create because it has always been intuitive. One of the best examples is the APPLE phone embedded UI in the UX. A UI designer makes technology easy for people to use. They work on the areas where users interacts with the product directly

Job Role of UI includes:

  • Design research
  • Customer analysis
  • Branding
  • Graphic development
  • Creating story line
  • Prototyping
  • Animation
  • Interactivity
  • Implementation through working closely with developer
  • Creating adaptation to all screen sizes

Is it for me?

Every career/ study consists of certain interests and personal traits to become successful. The same experience sites here with no less compared. The User Experience discipline consists of your inert interest in sociology, cognitive science, in people & products. On the other hand User Interface Design includes a combination or understanding the above said principle and more visual inclination. Remuneration includes from the range of 7 lakh to 15 lakh as per the current industry standards. Some of the recruiters include start-ups, mid-size companies, Indian and global multinational companies. I guess it’s here to stay and is dawning the next wave of digital experience. 




The “Walt Disney of India”

Mr Anant Pai, or as the younger kids called him, “Uncle Pai”,is regarded as the Father of Indian Comics. The reason for me to write something about him was an article posted in Facebook that celebrated his 51stBirthday.

Well, you may not know him by name but you will definitely remember his comics like Amar Chitra Katha & Tinkle. Quite fascinating is the story that led him to bring out this child friendly, beautifully illustrated narratives.

All this happened in 1967, while watching a quiz show on television, on the Doordarshan Network. He was quick to realize that while Indian children could easily remember the facts about Greek Mythology, they couldn’t answer a simple question about an important character in Ramayana, one of the greatest epics in Indian mythology. It is on record that it is this reason that had upset him and paved way towards the creation of child friendly, beautiful illustrious narratives.

About the Great Father

Sir Ananth Pai was born on Sep 17, 1929 in Karnataka. He was orphaned when he was 2 years old and grew up with his relatives during his formidable years. These were the years when he fell in love with literature and devoted much of his time to learning several Indian Languages. He joined Bombay University, in Chemical engineering, but dropped out to pursue his career in Journalism. He joined Times of India as a journalist, where he managed Indrajal Comics, a series that brought American Comics like the Phantom, Flash Gordon, and Mandrake for Indian readers by the Times Group.

The Beginning of his Epic Journey

I am sure that any child born before 2000 would have read Amar Chitra Katha or Twinkle. They were the days before television and other forms of media took over children’s entertainment factor. I remember the days I would wait for the next edition of Twinkle, which was published every fortnight, and my excitement would reach higher peaks thinking about what might happen next in the stories.

The stories I feel in Amar Chitra Katha did have a deep impact in me towards a visual representation of stories foretold by my grandmother during my formative years.

One of his first adventures on the journey was the children’s magazine Manav, published in 1954. Apparently, it did not find much success. He then decided to join Times of India as a Journalist. He left Times in the year 1967 to continue his passion & vision towards pursuing his dreams of publishing comics of Indian Character and Folk tales.

The Formative Years: Epic Journey

Success did not come easy to him with leading publishers like Allied and Jaico rejecting his concepts. It was then with the help of Late G.L. Mirchandani of the Indian Book House that he had managed to publish his first set of copies in Amar Chitra Katha, a book series that retold the Traditional Indian Folk tales, Hindu Mythology & Biographies of historical persons in an illustrated and child friendly manner. The concept did not take off as expected as the firm started losing money. Schools would not buy them for their library because they considered comic books to be frivolous. Book shops also refused to stock the same as it was not associated with an established brand.

Then Pai decided to change things. To showcase the impact of his comic books, he persuaded one of the Delhi Schools to run an experiment. This experiment consisted of training one set of Students in History using Amar Chitra Katha & the other set of students using the time-tested traditional methods and to be later tested. The results revealed that students who had studied using Amar Chitra Katha had learned more than those who did not.

As the word spread more parents, schools and shopkeepers began buying Pai’s books. One of the best features in Pai’s books were the easy- to- read, beautifully illustrated stories, about brave warriors, stately gods & scheming villains. There was no looking back since then. It is reported to have sold 3 million copies annually with its 440 titles having sold more than 100 million copies till date.

Some of Sir Pai’s Achievements in Children’s magazine /comic vertical includes

  • Launched India’s first Comic & Cartoon Syndicate, Rang Rekha, 1969
  • Founded Partha Institute of Personality Development, 1978
  • Launch of Comic Digest Tinkle in 1980

A rigorous stickler for things, he was always involved in every aspect of the creative process. He would look into everything from the script to the sketches and insist that every book should have months of research behind it. One of the activities that he enjoyed the most is sitting with children and reading stories from his own comic books.

He passed away on the 24th of February 2011, due to heart attack. He was married and did not have any children.

Partial Awards & Recognition Include: –

  • Lifetime achievement award: 19th Feb, 2011. (@ First Indian Comic Convention)
  • Karpoorchand Puraskar award of Uttar Pradesh Bal Kalyan Sansthan (1994)
  • Yudhvir Memorial in Hyderabad ( 1996)
  • Maharashtra Rajya Hindi Sahitya Academy Award (1996)

He might have physically left us, but his memories shall prevail on through his characters and illustrations for the future generations to remember. A great storyteller and a great Humanist…. We shall miss him for sure….

If you have hidden designer in you and want to cast him out while making a career as a designer. Start by writing the design-related exams, at MAD School, we provide personal attention to each student to make him best at what he does if you are interested in UCEED CoachingCEED CoachingNID Coaching in Chennai or Hyderabad. Please call us at 995 975 0006



A guidance on Counselling Process post NATA/JEE-2 Exams

20th July 2018: The only reason for me to write about the counselling process post NATA /JEE2 examinations is to guide any a student towards information and the process involved in the same. Unlike the engineering or medial counselling, the process for B.Arch./ B.Planning remains a different process. I shall try and explain what should be the steps that shall help you for an informed opinion. It should also be understood that COA, the regulatory body that conducts NATA does not conduct counselling process.

Before we get into the counselling process lets looks at the top 10 B. Arch colleges in India.

  • School of Planning &Architecture, Delhi
  • Indian Institute of Technology, Kharagpur; Rorkee
  • Sir JJ College of Architecture, Mumbai
  • Birla Institute of Technology, Mersa
  • Jadavpur University, Kolkata
  • Chandigarh College of Architecture, Chandigarh
  • Jamia Milia Islamia University, Delhi
  • National Institute of Technology, Tiruchirapalli
  • Centre for Environment Planning & Technology ( CEPT), Ahmedabad
  • Manipal Institute of Technology, Manipal

It is estimated that there are about 340 B. Arch colleges in India, which 100 colleges come under government aided or government colleges.

  • The Counselling Process :- IIT Colleges for B. Arch

Seats towards IIT require students to clear both JEE-paper 1 & JEE advanced exams. The B. Arch courses in IIT are offered by IIT RORKEE, & Kharagpur. The candidates are also required to pass the Advance Aptitude Test conducted only at the 7 zonal IITS. The seat allotment shall be done on the category wise All India Rank in the JEE Advanced. The test consist of 1 paper of 3 hours duration

The Process: All candidates who have declared qualified JEE Advanced should register with JoSAA (The Joint Seat Allocation Authority) for seat allocation. For more details visit:

JEE Exam Dates

Exam Date: First week of April

Eligibility: Passed 10+2 examination with Mathematics

Website: .

Note: Candidates are advised to regularly visit the JEE MAIN Website for latest Information

  • The Counselling process :- NIT (National Institute of Technology) / SPA (School of Planning& Architecture)

Admission towards securing seats for NIT &SPA requires you to clear the JEE 2 exams. Admissions are determined according to your ranks secured in the exams.

The process: All candidates who have cleared the JEE2 exams are required to register with JoSAA (The Joint Seat Allocation Authority). JoSAA, has been set up by the Ministry of Human Resource Development to manage and regulate the joint seat allocation for admissions to 100 Institutions

For more details visit: to know more about the process and timely submission of application form.  Kindly note that candidates who do not register within the specified time frame will not be able to seek admission for the particular academic year.

  • The Counselling process: NATA ( National Aptitude Test in Architecture)

National Aptitude Test In Architecture is conducted by COA (Council of Architecture), the regulatory body that governs the Architects in India. A minimum of 50 % marks (aggregate) are required for obtaining the admission. A merit list is then prepared on the basis of marks obtained In class 12 &NATA & admission granted to B. Arch colleges in India. It is also to be noted that candidates must have obtained the required pass marks as demanded in each part.

The Process: All candidates who have cleared NATA are supposed to register themselves for the counselling process. Please find below the states that have a centralised process of Counselling. Students are requested to visit the web sites regularly in order to update themselves on important dates:

  • ACPC – Gujarat
  • REAP – Rajasthan
  • HSTES – Haryana
  • DTE- Mumbai

              Admissions for NATA qualified students in other state have to apply individually of their Architecture colleges of choice. For any more advice and details drop in a quick email or contact us in the below mentioned website.

MAD about Architecture? Visit us for NATA Coaching and B Arch Coaching centres in Hyderabad and Chennai.








These are some of the common words that you might come across while you are in Hyderabad…….

Welcome to the City of Pearls & Nizams. Did you know that in 2015, Hyderabad was voted as one of the best cities to live in?

 Hyderabad has a total population of 1.3 crores as surveyed in the year 2017. Hyderabad has become the sought-after destination for any family, bachelor or student for a wonderful living experience.

 In this article we shall try to see what makes this city one of the best places to be in.

The city is a perfect blend of Traditional and Modern living.  What jolts any living cerebrum, if reminded about the city would be the native and mouth-watering “Hyderabadi Biriyani”. Another reason for the city to be popular is the cost of living. The cost typically for a 1BHK apartment would be within the range of Rs3000-Rs 15000/-. Other factors influencing the cost can be location, area, & extra amenities. Well needless to say, there is space in the city for any person who is craving a new delightful life.


Do not worry, I ensure you safety in Hyderabad. The city according to the record, released by the National crime records Bureau, has emerged as one of the safest cities in India. The roads are well lit during the night with round the clock police checks and the surveillance cameras cover every nook and cranny making it safe for both genders.


The language spoken here is a mix of Hindi laced with Urdu, making it unique to Hyderabad. With most people educated and employed in the IT industry, English is another language the society is familiar with. Hindi is also a commonly spoken language.

Education, Health Facilities & Research Centres

Hyderabad is home to some of the top education institutes and Hospitals in India. Osmania University, JNTU, Hyderabad Public School, Tata Institute of fundamental research, Andhra Pradesh Open university, University of Hyderabad etc. are part of the city.

Hyderabad also houses some of the best research centres which include DRDO, CENTRAL INSTITUTE OF TOOL DESIGN, Central Power research Institute, Centre for economic and social research. Health facilities include world class medical institutions like Apollo Hospitals, Yashoda Hospital, Care Hospital and KIMS offering medical facilities of extremely good standards.


Cinema is well accepted in the culture of Hyderabad and has produced some of the eminent personalities and films that have droned and captured attention all over the world.

     Hyderabad has proven the technical prowess in the space of cinema with Bahubali 1&2 grossing and crossing the budgets and collections equivalent to Hollywood.

      PVR, INORBIT, PRASADS MULTIPLEX, IMAX offer the best of experience for any movie lover. Prices for tickets range from Rs 100- Rs 500 for one person. Movies of all languages are played in these theatres besides local Telugu movies.  Online facilities like book my show are available for convenient and early bookings.

    Theatre is an evolving culture that the city is embracing. Deccani Tehzeeb is a well-known for culture of Hyderabad.Theatre groups like Surabhi, Sutradhar, Samahaara, Udaan,Kissa go, are making theatre popular within the city conducting  various shows.

There are a ton of rock concerts, Open concerts, DJ Parties etc for all categories of people.

Literature in Hyderabad resumes in the blood of the people. Hyderabad literary festival is conducted every year. Book reading sessions by literary gurus, eye catching art installations were a part of the year’s event.

    Art in Hyderabad includes art galleries promoting and teaching various forms of art. Needless to say, every individual should have a place to unwind himself.

      Open places like LAMAKAAN are a platform for social, public meeting and discussion are again a way to unwind.

With efficient, cheap and well-connected transport system in place, commuting from one point to another becomes a breeze. Roads are well maintained with enough sign boards chalking out directions and warning signs both in English and Telugu. Bus boards contain destinations written in Telugu and English. One way to identify bus routes is to understand the bus number. Each bus station is well lit with digital boards displaying departures and bus arrivals. Autos, call taxies are also available.

Hyderabad is a paradise for any foodie. With so many culinary delights and MNC chains, the city is the sought-after destination in food. Food is affordable in Hyderabad where a good, clean meal can be afforded for Rs 40/-. Hyderabad shall definitely be a gastronomical delight for both veg and non-veg lovers alike. For getaways there are scenic locations in the vicinity of 100- 350kms. Personal vehicle can be an ideal choice for a trail blazer.

Don’t forget to visit MAD School if you are a design freak because you don’t want to miss out on finding the design nerds like you.

Hope this article is delight to everyone…… Welcome to Hyderabad once again.

Some of the places to visit include: –

Salar Jungmuseum

Golkonda fort


Ramoji film city

Birla Mandir

and definitely don’t forget to visit MAD School.